The Art Department's 2D Entertainment Development: (curriculum and course outlines are in the replies below). Here is the schedule for the semester 3. Additional instructors will be announced too! Cannot wait to share who is joining us. It is official. TAD's faculty base is of the very finest. All times are Central (Texas time). Foundations schedules are listed on the TAD site:
PCV01 - Pop Culture Studies and Virality
Jason Manley and Industry Guests
EIP01 - Greenlight Pitch Development and The Art Bible
John Mueller, Jason Manley, Ron Lemen
FIGP01 - Figure Painting I
GEN01 - Genre in Entertainment and Literature
George Pratt, Marshall Vandruff and Industry Guests
ETV01 - Entertainment Development and Teamwork
Jason Manley, Ron Lemen and Industry Professionals
ETD01 - Entertainment Design1
Jason Manley, Ron Lemen and Industry Professionals
IND01 - Industrial Design
Josh Nizzy, and Industry Guests
Students in TAD's entertainment development program learn a broad set of 2D skills that will help them enter the industry as professional artists and intellectual property creators with an entrepreneurial spirit. At the root level, courses are geared toward helping students learn to design entertainment from the ground up and develop ideas in a manner appropriate for any chosen audience or client. A strong emphasis is placed on learning high-vision content creation and visual design for global intellectual properties. This skill tree, on its own, can lead to students entering the field as concept artists, industrial designers, character artists, environment artists, background painters, GUI designers, storyboard artists, layout artists, digital painters, marketing illustrators, I.P. developers, matte painters, set designers, vehicle designers, pre-production artists, game developers, production artists, comic book artists, toy designers, texture painters, freelance artists, and others.
TAD provides the education creative artists need to learn to better chase and reach their dreams of working at companies like ILM, EA, Nintendo, Blizzard, Valve, id software, Hasbro , Ubisoft, Sony, Microsoft, Bungie, Disney, Zynga, NCsoft, Sega, Crytek, Guerrilla Games, Marvel, DC Comics, Warner Brothers, Irrational Games, Blitz Games, Epic Games, Mattel, Playdom, RockYou, Nickalodeon, Pixar, Dreamworks, Weta Digital, Weta Workshop, Tencent, and thousands of other companies. On-site career opportunities are typically located in major entertainment capitals like Los Angeles, Austin, Shanghai, Tokyo, San Francisco, Burbank, London, Paris, Seoul, Beijing, Wellington, Montreal, Melbourne, Singapore, Hong-Kong, Bangalore, Seattle, Dallas, San Diego, New York, Vancouver, Boston, Raleigh, Sao Paulo, or others around the globe. Thanks to the internet, entertainment industry production has gone global and can now be done from nearly every city of the world.
TAD’s team based development projects and assignments allow 2d artists to connect with 3D artists and industry leaders in the same manner they will encounter working in the industry. Faculty at TAD act as creative directors, art directors, lead artists, and producers, giving the student first hand experience on what it is like to work in the industry. In order to widen the viewpoints provided by faculty, TAD brings companies in to share, give tests or assignments, and present to the students, including creative stars from companies like Valve Software, Blizzard Entertainment, Irrational Games and many more. This is just another example of how TAD connects it’s students to companies in the field.
Due to TAD’s industry driven remote development methods and tools, which students utilize as part of their day to day program here, those who strive, work hard and graduate are able to go into the field with a leg up. Students gain experience working online, preparing them for the reality that even if they are working at the top video game publishers or movie studios they may be collaborating with others in cities like Shanghai, San Francisco, Tokyo. This up to date educational experience exists only in TAD, and is based on actual global entertainment production practices.
A unique set of features in TAD’s 2D entertainment major, which are found in no other art school worldwide, are TAD’s focal areas in marketing, promotion, branding, business strategy, business planning and business modeling, contract negotiation, legal rights, entrepreneurial studies and internships. This curriculum prepares students with the knowledge they need to see better success in freelancing, building and distributing their own intellectual properties, or going after the right job and succeeding at the company they targeted and have always wanted to work for. TAD’s industry internship program connects students in their 5th semester to select internship opportunities and will work to guide students who wish to find their own path too.
In the world of fluctuating economies, the entertainment industry has shown growth in key areas, including adding entire new industries. The internet media, social games, casual, and mobile markets open a host of new opportunities for independent developers to create their properties, or even to build small teams to make, release, and distribute great content.
TAD’s Entertainment 2D program contains the very first social games industry track, which is just one of nine tracks students may choose for their senior thesis, in which they will prepare to enter the specific field of choice. Other tracks include mobile games/apps, web and social media, film/TV, PC/console games, casual/handheld games, animation, comics/graphic novels, theatrical/events, and toys. This process allows students to target the industry of their choice with a portfolio geared toward exactly that.
Each TAD Entertainment 2D student will build, prior to leaving the program, a portfolio which consists of the roots of an entertainment intellectual property. This work is researched, planned, designed, and prepared for possible distribution or future development. TAD will prepare these students with the information they need to understand their I.P. rights, and assist students in market research, revenue modeling, marketing strategy, business planning, and provide in-depth overviews on key legal matters required to protect and further success. At the same time, this portfolio is made to contain the necessary art content required to gain a variety of industry jobs and aid in seeking full-time employment.
Students will work to build the foundations of their worlds and products, with their sights set on creating the foundation for what may someday be the next Angry Birds, Minecraft, Mafia Wars, Sin City, Hellboy, Invader Zim, Star Wars, South Park, or perhaps a hit urban vinyl toy line, website, or even an internet, iphone or android applications.
The range of online content distribution methods are growing at an unheralded pace, and the power of virality allows for a far greater chance at success for small or independent developers of intellectual property. What was once geared only for the most successful, the change in markets from retail to online, now allows creators to build and distribute their intellectual properties, not just design them for other companies.
We live in an I.P. driven world. Those who can go out into the world, build their products, and own their rights, will have additional avenues in which they may be successful and reach their dreams. Those who want to work for big or small companies, and who work hard to build their skills, will seek out and find their opportunities, armed with the right promotional tools, marketing skills, business sense and understanding of the industry to do so.
At TAD, it is not just about great art and design…it is about personal success and learning to live a goal driven life, which is inspiring, challenging, and fruitful. It is also about promotion and supporting our students, helping them to better reach the clients, studios, and opportunities which may not be found otherwise. Thanks to an exclusive relationship with the industry portal conceptart.org, TAD Entertainment Development students who excel will see online promotion through student spotlights, which showcase the works of the top TAD students through a traffic stream which reaches nearly every company in the business, and thousands of art directors around the world.
In order to provide access to industry jobs, TAD students will help with and utilize jobs.conceptart.org which holds the most concept artist jobs of any site on the internet. At TAD, we teach students to create new ideas, projects full of imagination, seek their audience, find opportunities, and assist with making their dreams real. Please visit www.theartdepartment.org for more information.
The curriculum is below.