Hi guys I run a voluntary jobs forum for Freelancers and have a lot of experience in dealing with job applications on the net........I have got to know what works and what doesn't. Just thought I would give thoughts sending an intro letter to a client - Hope it all helps:
I know its frustrating applying for tons of projects and getting no answers but the reality is that each job gets bombarded with applicants from all over the world. How would you yourself decide if you advertised a job and got a couple of hundred applications or more? - All the more reason to get your covering letter spot on.
Here is my 10 cents based absolutely on experience both in the US & UK.(been in the recruitment game)
Wrong - If you need my help you can contact me at.........
Right - I would be pleased to be considered for your project.........
Right - My skills quite definately match your criterior
Right - I most certainly have the skills to meet your requirements
Wrong - You can view my portfolio at http://.................... (believe me they dont want to scroll through complicated sites and have the menubar hassle)
Right - Please review my work:
Banners - http://...................
Logos - http://......................
Templates - http://................
Flash - http://.......................
Seperate the skills with seperate links. The client will go straight to the area they are interested in
Wrong - Get in touch with me if you are interested
Right - I would be pleased to work with you on your exciting project and I look forward to hearing from you
Wrong - Dont place a rate in your intro letter unless asked to do so
Right - I can work hourly or on a project basis
Wrong - I live in the US
Right - Dont mention where you are in the intro letter unless asked to do so
Object of all this is to get the client to view your skills before anything so dont place any barriers before they do so.
Guys I am not trying to be clever here but I do see an awful lot of applications that are worded terribly and that have no chance. Just trying to help. Of course different aproaches work for others.
I hope this is of some help to those of you that are starting out on the employment trail