How to be an original marketing branding guru in the modern world.
Take a product, put a lower case i infront of the word. you're done.
some of the more stupid ones I've seen. (feel free to add)
All of course have nothing to do with the Apple technology brand.
And when will it stop. Whats wrong with people?
iSnack - vegemite container
iQuad - a quad bike
iGuitar - Guitar shop
iKids - Kids Clothes
iGoogle - most surprising, given their marketing has been amazing so far without following trend.