I thought it might be interesting to start a thread on self promotion. I'm wondering what avenues are working best for people these days. What generates interest from fans? What generates interest from employers? How are people discovering you, and if they aren't why not? How important have books like Spectrum been for you?
I suppose there are many forums where this discussion could take place, but it seems like Employment Discussion is a good one, because ultimately it's all done to generate more work (or if you have enough work, to generate interest so you can eventually command better fees).
I know for example that I don't do nearly enough self promotion. No website yet and I haven't spent time to really make my Myspace profile represent me the best it could. It's funny I suppose, I'm a firm believer in art selling and enhancing a product, but I haven't applied it to myself as much as I should.