Swiss Group is running the LIV Design Challenge (LDC), which will accept watch design submissions from eligible applicants until August 1st 2012. The winning design will be used by LIV, a young, urban, sporty, fashionable watch brand with a target consumer of 20-45 year old males.
All design submissions will be judged based on key criteria, including the entrant’s creativity, the viability of the watch and its consistency with the LIV brand. Following the selection process, Swiss Group will announce the three winners on August 22nd 2012.
The grand prize winner will receive $5,000 cash, the opportunity to collaborate with the LIV brand team on a collection name, and the possibility of joining the brand development team at Swiss Group. The second and third prize winners will receive an Intuous5 touch Large Pen Tablet and Intuos5 touch Medium Pen Table respectively, as well as US$2,500 if their design is used for a collection.
Further details and application form can be accessed at www.LIVChallenge.com