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  1. #1
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    The Artistic "Hook"

    Hi,

    It's been a looong time CA. Remember me? How's it go'n!?

    I have kind of a broad question to ask. I asked a community primarily made up of game artists and would love to hear from other types of commercial artists. I've heard the term "Hook" used here and there in my day: "It's missing a Hook" "It needs a Hook"

    I've always understood it as the element or combination of elements that made a subject interesting. But, I honestly couldn't say what people mean for certain when they use this term. Have you heard this term? What is the Hook?

    I'd love to hear your understanding of what an Artistic Hook was or what you might think it means.

    thx,
    kp


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  3. #2
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    I see hook as a gimmicky name for that thing that says "this is the bitchinest thing in this bitchin' piece". It can be a reflection, a color combination, a formal change(hard lined object against soft edges, etc.), a seemingly out of place thing, just an extremely incredible handling of a medium, and so on.

    I would submit that masters don't need to think in terms of hook. Their mastery is their hook.

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  5. #3
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    Play out the metaphor: a hook is something that catches you and drags you in. It could be anything, as long as it gets the viewers' attention and makes them want to see more.

    Tristan Elwell
    **Finished Work Thread **Process Thread **Edges Tutorial

    "Work is more fun than fun."
    -John Cale

    "Art is supposed to punch you in the brain, and it's supposed to stay punched."
    -Marc Maron

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  7. #4
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    A "hook" is one of those things only noticed when it isn't there. The rest of the time it is something else.
    What would Caravaggio do?
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  8. #5
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    Hook, gimmick, punchline,jenasaqua, Schtick,theme,nitch,focal point,cowbell
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    "it's much easier to scale up from simplicity than to scale back from complexity"

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  10. #6
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    My first thought was that it had to be one of those things - youknow, like paradigms?
    Continue the critique at Deviant Art

  11. #7
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    its a combination of 'Niche' and something original imo. Makes you go: "yeah, I like that" but you cant always say why.

  12. #8
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    This painting by John Singer Sargent should make things pretty clear:

    The Artistic "Hook"
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