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Thread: Any Advice on my logo design

  1. #1
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    Any Advice on my logo design

    Hey guys
    basically a friend of mine has asked me to design a logo for a Horticulture business she has. Shes young and has asked that the logo looked cute and girly and would appeal to a younger audience ( she informs me that majority of people in horticulture are middle aged men and all there logos are very bland and boring )

    She said she would really like a cute butterfly so i've tried to design around what she specified, but i was wondering if anyone had any advice on cleaning it up or assisting at all !

    anything would be nice guys

    thanks
    Jerry
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  4. #2
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    first thing i was gonna say is the bland colors but if you say horticulture logos all look bland then nvm.....did u google other horticulture logos to get an idea of how they look, i mean when i have to make a design i like to just google images of different types of logos all associated with the theme im working with. Granted, im no professional graphic artist but its always nice to have a general idea of what industry you are designing for and what are the types of images involved in it.
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  5. #3
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    I'd definitely consider changing the composition up a bit. Try adding more space between the borders and wings/antenna. It's creating a bit too much tension for me. Have you tried making the butterfly smaller and having "BWP" as the main focus?

    -edit-
    Oh, one more thing! Try stylizing the antenna a bit as well, you might find that it looks more unified if you used the same kind of shape as the patterns on the wings.
    With the flower as well, maybe try and revise it? The stem and the way the arms are holding it doesn't really seem to gel, if you know what i mean.
    Last edited by Huduu; February 6th, 2012 at 09:09 PM.
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  6. #4
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    Allrighty Guys all Input noted ! ill do some work on this tomorrow and ill post up the changed version ! thanks for the input guys !
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  7. #5
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    Right so i made a few quick changes to the composition, Used the design of the wings details for the antenna and arms as well as the stem for the flower. I also included a shrunk down logo with the large font for you to see as well. I havent meddled with any of the colours yet but i will have a play once the overall design is complete

    thoughts everyone ?
    thanks in advance
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  8. #6
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    The typeface doesn't match the butterfly's style that well. It has a slight celtic, medieval old typeface look, while your butterfly is more cartoony and child-like. Maybe a fun hand-done san serif type would match better.

    Be careful about small lines on the butterfly. When you downsize, these will be really small in comparison to the rest of the butterfly. Also, the wings meet at an odd angle on the back. Their shapes overall are a little strange. Otherwise, I think you met the goal of making it more girly and less expected for horticulture.
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  9. #7
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    Maybe if you make the flower the butterfly is holding bigger it would read better.
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  10. #8
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    It lacks impact. Are you trying to "sell" the image or the name? Think about how this would be used on a letterhead, business card website, etc. The butterfly seems overly complicated with the arms, the flower, the antennae and it's huge compared the name of the company.

    Hope this helps.
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  11. #9
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    Aside from making the butterfly smaller, you may also want to change its angle. Draw more emphasis on BWP.
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    I think the color is a bit too bright ...
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    The idea of your logo is a good creation, but I am not impressed with your colour selection, when it comes to plants generally we have to go with a green shade as well, also you have to get rid of the single flower and consider to stick with bunch of flowers especially because it is a wholesale business. So just a flower will not give the exact idea. Hope you will realize what I am trying to say. Good luck!
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  14. #12
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    Hi there.

    While the logo has a fresh, feminine feel to it there is too much happening.
    Simplify the elements of the butterfly by removing the yellow sheen from the wings and shrink it down so it doesn't clash with the business name.
    Change the 'BWP' font to a (modified) sans serif - current font doesn't match the youthful motif.
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  15. #13
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    Something that really brings it down is the colour. It looked washed out and considering 99.999% of stationery is white... that's bad. Two, not so glaring, but moreso about taste; the butterfly looks irrelevant, detached. Maybe if you incorporated it into the name, that would look better to me. Three; the logotype looks... I don't know... haphazard? Like you just picked a pretty font and slapped it on there without any more thought to it.
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