That says a few things. They're trying to recapture Fairy's iconic poster. Their expensive marketing team can't come up with anything. So what they'll do is put the call out to a bunch of people who will gladly give up their hard work for a smile and a hand-shake.
I know, I know. "But it'll be famous! Part of history! etc" Plenty of commissioned pieces are a part of history. But buying artwork isn't hip. It just doesn't have the right feel.
"Astronomy offers an aesthetic indulgence not duplicated in any other field. This is not an academic or hypothetical attraction and should require no apologies, for the beauty to be found in the skies has been universally appreciated for unrecorded centuries."