Hi all,

Has anybody done an effective press release? Where people show up to an event in response to the release? I see a lot of marketing articles about how to do them, etc... but, I wonder how effective they really are? Especially in a more rural area?

I was invited to do some plein air demonstrations at a local festival (Lilac Festival in Shelburne, Vermont) and figured that it would be a good opportunity to try out a press release (since I've never done one before).