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I've been contacted by an american computergame studio that wants me to work freelance for them on an AAA project, doing concept art.
They want to know my general rates, but I really don't know. What can you expect to be paid for sketches, character designs or fully rendered paintings? I don't want to scare them away, but at the same time I obviously want what's fair.
So ... what's fair?
Either ask them what the budget is or give them your usual rate. It is unprofessional to not know what to charge a client. You are only worth what you can negotiate, there is no set fee, there is no base fee. The company wants to pay as little as possible and the artist wants to get as much as possible.
If you have never worked before then decide how long the work will take you and times it by what you want an hour. That is your rate, it doesn't matter what anyone else gets, has gotten or will get paid because they have their own rate. They work when someone agrees to their rate. You have to have a rate before someone can agree to it.
Does 22 USD an hour sound like something one can charge...?
Multiply 8*22= 176 per page. So maybe 200$ a page? But then it also works out for sketches, cuz you can say, hey I spent 8 hours today drawing these concepts... that's 176 plz!
So its definitely a good starting point.
10-15$ a page, is not livable.
Thanks a lot
I don't want to charge too much or too little - if 22 usd/hour is acceptable to most serious clients, I'll go for that.
Very helpful - thanks again!
Usually freelance is done based on the piece, rather than an hourly rate.
Generally hourly rate * estimated time (+10% or so) = rough price per piece.
Honestly, for a real AAA title, that sounds low. (Note, there are several companies who make online and casual games who are using the AAA moniker for their titles, not sure why.)
What studio contacted you, if you don't mind me asking?
Two books for this -
"The Graphic Artists Guild Handbook: Pricing and Ethical Guidelines"
can be found on amazon, fairly inc=valuable once you start charging people for drawing pictures.
"2010 Artist's & Graphic Designer's Market"
has decent lists of publishers/ clients, and some very insightful articles on pricing yourself.
Out of the gate, I'd say your "hidden" rate should be around US $50 per hour, you give the company an estimate ( one price) based on that. Reason being, an art director may balk at a high hourly rate, but a flat fee of ____X amount will usually be easier to swallow. 20$/hour is kind of low, as you want to take in not only what you need to buy candy bars, but also your tools, ( either tons of pencils, inks, paints, etc; or wacoms, computers, schooling; or both)
but, 20/ hour will usually get you 200~300 $$, which a good AAA publishing company will probably jump on, especially if your work is high quality. ( I assume it is
I thrive on deadlines, & I am looking for work!