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Thread: When good logos go bad...

  1. #1
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    When good logos go bad...

    Personally I think the older logo was great, and this newer one is much less than great.
    Just my opinion, of course, but what do you guys think?
    Also, please post any similar examples of logos/designs that you think should have been left alone.
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  3. #2
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    When good logos go bad...
    When good logos go bad...
    Starbucks is so good it'll make a mermaid spread her legs.
    When good logos go bad...
    The first apple logo sucked, but I like the rainbow colored one most.
    When good logos go bad...
    When good logos go bad...
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  5. #3
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    I love Wacom products, can't stand their new logo. (Their old one wasn't anything ground-breaking, but at least it wasn't obnoxious and abstract to the point of nonsensical.) It looks like it's made of those stupid vuvuzela horns from the world cup!

    .. I will say that I like the font better on the new one, though.
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  7. #4
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    Old WACOM logo looks very dated, typical 80s-90s tech both in both color and type, look at how similar the aesthetic is to the 1987 Microsoft logo.

    However, the new one is batshit retarded, almost on the level of the recent AOL rebranding or the London 2012 logo, both by the same company that made the Wacom one, Wolff Olins. I guess one should give them credit for going outside the box, but I'm not sure why they have decided to discard any and all rules of what people actually like looking at =p
    Last edited by kab; July 12th, 2010 at 09:43 PM.
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  9. #5
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    The funny thing about the wacom logos is they weren't made with a wacom tablet. If there is any time when hand written script is necessary this would be it.
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  11. #6
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    I like the new Wacom one. The old one feels static and conservative and techy. The new one feels friendly, fun, and the shapes remind me of colored light shining out, which I think is appropriate for a digital art-making tool. I think they are trying to appeal to a new market with their bamboo tablets, and the new logo seems appropriate for that. And I thought the 2012 one was garish when I first saw it, but when I saw all the different applications for it, it made a lot more sense to me. I'm not a logo expert though.
    Last edited by lauraheiple; July 13th, 2010 at 11:08 AM.
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    I don't know.. but i like the volution of most of the logos posted here(except in the case of "Wacom" & "AT&T".. i think that in most of the cases now they look more modern and clean.

    In the case of "StarBucks" logo..the last one doesn't make a big change :B!(i would keep the previous one)
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  13. #8
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    I really dislike the current Pepsi logo.

    I'm not sure how I feel about the "Mtn Dew" one.
    When good logos go bad...
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    oh my. it's horrible.
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    Doesn't Mtn. Dew know their core demographic can't read abbreviation. But what do you expect from a company with a slogan like "do the Dew" Maybe that's why larpers smell like doodoo.
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  17. #11
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    (Also, that Wacom logo genuinely offends me.)
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  19. #12
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    The Coke logo is still nice...but Pepsi's first logo
    Are there any websites that have the history of Mountain Dew's logo?? I actually liked their hillbilly logo.
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  20. #13
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    Well i guess you can add gap logo to the list. I loved their old logo, don't know why they chose to go with a default font and a tiny box for their new logo... it's just sad.

    When good logos go bad...
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