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  1. #1
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    When good logos go bad...

    Personally I think the older logo was great, and this newer one is much less than great.
    Just my opinion, of course, but what do you guys think?
    Also, please post any similar examples of logos/designs that you think should have been left alone.

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    When good logos go bad...
    When good logos go bad...
    Starbucks is so good it'll make a mermaid spread her legs.
    When good logos go bad...
    The first apple logo sucked, but I like the rainbow colored one most.
    When good logos go bad...
    When good logos go bad...

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    I love Wacom products, can't stand their new logo. (Their old one wasn't anything ground-breaking, but at least it wasn't obnoxious and abstract to the point of nonsensical.) It looks like it's made of those stupid vuvuzela horns from the world cup!

    .. I will say that I like the font better on the new one, though.

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    Old WACOM logo looks very dated, typical 80s-90s tech both in both color and type, look at how similar the aesthetic is to the 1987 Microsoft logo.

    However, the new one is batshit retarded, almost on the level of the recent AOL rebranding or the London 2012 logo, both by the same company that made the Wacom one, Wolff Olins. I guess one should give them credit for going outside the box, but I'm not sure why they have decided to discard any and all rules of what people actually like looking at =p

    Last edited by kab; July 12th, 2010 at 09:43 PM.
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    The funny thing about the wacom logos is they weren't made with a wacom tablet. If there is any time when hand written script is necessary this would be it.

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    I like the new Wacom one. The old one feels static and conservative and techy. The new one feels friendly, fun, and the shapes remind me of colored light shining out, which I think is appropriate for a digital art-making tool. I think they are trying to appeal to a new market with their bamboo tablets, and the new logo seems appropriate for that. And I thought the 2012 one was garish when I first saw it, but when I saw all the different applications for it, it made a lot more sense to me. I'm not a logo expert though.

    Last edited by lauraheiple; July 13th, 2010 at 11:08 AM.
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    I don't know.. but i like the volution of most of the logos posted here(except in the case of "Wacom" & "AT&T".. i think that in most of the cases now they look more modern and clean.

    In the case of "StarBucks" logo..the last one doesn't make a big change :B!(i would keep the previous one)

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    I really dislike the current Pepsi logo.

    I'm not sure how I feel about the "Mtn Dew" one.
    When good logos go bad...

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    oh my. it's horrible.

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    Doesn't Mtn. Dew know their core demographic can't read abbreviation. But what do you expect from a company with a slogan like "do the Dew" Maybe that's why larpers smell like doodoo.

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    (Also, that Wacom logo genuinely offends me.)

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    The Coke logo is still nice...but Pepsi's first logo
    Are there any websites that have the history of Mountain Dew's logo?? I actually liked their hillbilly logo.

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    Quote Originally Posted by Orunitier View Post
    The Coke logo is still nice...but Pepsi's first logo
    Are there any websites that have the history of Mountain Dew's logo?? I actually liked their hillbilly logo.
    i agree with you but now is more good, i m thinking that this is a good progrees ,pepsi is the second mark of cola ,and when this company start ,i think that this want to be the more similar to coca cola,with the time this one get personality. It s my opinion.

    Can you see the head with the hat in the logotype of coca cola?

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    I agree some brand logos went so bad now, more like the older logos especially the Coca Cola logo before!

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    Well i guess you can add gap logo to the list. I loved their old logo, don't know why they chose to go with a default font and a tiny box for their new logo... it's just sad.

    When good logos go bad...

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    Quote Originally Posted by LuckyDevil View Post
    Well i guess you can add gap logo to the list. I loved their old logo, don't know why they chose to go with a default font and a tiny box for their new logo... it's just sad.

    When good logos go bad...

    My reaction on seeing the new Gap logo: "So, evidently the Gap is a bank now?"


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    Quote Originally Posted by LuckyDevil View Post
    Well i guess you can add gap logo to the list. I loved their old logo, don't know why they chose to go with a default font and a tiny box for their new logo... it's just sad.

    When good logos go bad...
    This makes JOE look even cooler.

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    Quote Originally Posted by LuckyDevil View Post
    Well i guess you can add gap logo to the list. I loved their old logo, don't know why they chose to go with a default font and a tiny box for their new logo... it's just sad.

    When good logos go bad...
    wow! i agree! i loved their old one. new one is... i dont know... boring, old fashioned... i dont know...

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    Quote Originally Posted by LuckyDevil View Post
    Well i guess you can add gap logo to the list. I loved their old logo, don't know why they chose to go with a default font and a tiny box for their new logo... it's just sad.

    When good logos go bad...
    Somehow I missed this when it happened, but the reaction to the new Gap logo was so universally negative that they scrapped it within a week:
    http://mediadecoder.blogs.nytimes.co...%20logo&st=cse


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    Finally! I never thought there'll people that dislike the new, current Pepsi logo! What's the new logo supposed to mean? A bird with a sun and sea? The 1973 is probably the most iconic for Pepsi - it was very popular.

    And Coca-Cola? THE MOST ICONIC LOGO. EVER.

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    huh, never thought the gap brand could get anymore boring. Guess I was wrong.

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    I'm rather impressed that Coke's logo has remained more or less unchanged for a hundred years or so. It's really only slightly different handwriting.

    I don't much like the new Pepsi logo either. I think the 1973 one is my favorite- bright, colorful, iconic.

    Also, wtf Wacom. I had not seen that logo. Is it on the new tablets and everything? o_O

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    Quote Originally Posted by Viridis View Post
    I'm rather impressed that Coke's logo has remained more or less unchanged for a hundred years or so. It's really only slightly different handwriting.

    I don't much like the new Pepsi logo either. I think the 1973 one is my favorite- bright, colorful, iconic.

    Also, wtf Wacom. I had not seen that logo. Is it on the new tablets and everything? o_O
    I like 1950 Pepsi myself.

    the Gap's.....Ewww!

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    I dont agree with the premise here. Improvements on logos tend to be far better than the original for modern times. The originals were modern when they were made, making them stand out. But as they get older they need to be reborn. From a graphic design perspective the improvements are really great on most of those logos. They are edgy, fun, and do the job they are meant to do. They dont stray too far from the brand to be unidentifiable but far enough to be new and interesting.

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    Quote Originally Posted by Sunny View Post
    I dont agree with the premise here. Improvements on logos tend to be far better than the original for modern times. The originals were modern when they were made, making them stand out. But as they get older they need to be reborn. From a graphic design perspective the improvements are really great on most of those logos. They are edgy, fun, and do the job they are meant to do. They dont stray too far from the brand to be unidentifiable but far enough to be new and interesting.
    I don't disagree with any of that. Logos/branding should be updated as needed.
    Times change, people change, core demographics shift in unusual/unforeseen ways... that's a crazy bunch of variables to try to keep up with.

    That AT&T logo though just always bugged me. I understand the need to modernize it, I just don't like how they did it. But that's just an opinion.
    Someone designed it, made some money and made a client happy.
    Can't say anything bad about that.

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    I suppose technically it doesn't really have a predecessor, but I'm counting the default olympic logo. Anyway I don't care because it's just bloody horrible.

    When good logos go bad...

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    Quote Originally Posted by Mr Man View Post
    I suppose technically it doesn't really have a predecessor, but I'm counting the default olympic logo. Anyway I don't care because it's just bloody horrible.

    When good logos go bad...
    every other olimpycs logo would be better but about thisone youre right

    When good logos go bad...
    When good logos go bad...
    even this one:
    When good logos go bad...
    and they put this one:
    When good logos go bad...

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    Quote Originally Posted by Bjarnsen View Post
    every other olimpycs logo would be better but about thisone youre right

    When good logos go bad...
    When good logos go bad...
    even this one:
    When good logos go bad...
    and they put this one:
    When good logos go bad...
    I rather like the 2012don logo. Why the hell could they not've used that? Really, I tried to like the current one, but in the end, it really is a tactless, bright mess.

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    wow that olympic logo does look horrible. It really doesn't make me think of london or the olympics. It looks like some pattern you'd see on hammer pants.

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    I was going to post the London Olympic logo, what was pipped to the post. It annoys me that it cost the tax payer £400,000. Terrible, over priced piece of toss that gave people eppileptic attacks when it was first unveiled. Shame on those who commissioned it and shame on those who made it... That is a terrible piece of design work.

    That £400k and the mounting billions the games are costing us Brits should have been spent on our Health Service or invested into solutions that would help ease the country's depbt that went into bailing out the banks.

    What a waste of f**king money.

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