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Here's something I did a while back, one of those "friend" deals.
He wanted a logo to double as a watermark for a photography business.
He also wanted it to have a watercolor look (which can't work as a watermark, but I tried one anyway just because I hadn't done it before).
Anyway, here's some of the progression. I'd love to hear what you guys think, good or bad.
I like the bottom two best. But of course the client went with one I don't like. The palm trees could be better, but they work. The type relies on the font to be interesting. I see what theme you're going for and you've almost got it. I'll post some images that might inspire you.
This was something I did for a friend (for free) a little over a year ago.
I didn't like the concept as it's so overused and cliche', but he insisted that's what he wanted.
The trees shown here were just sketchy placeholders, and were cleaned up a lot for the final version. Same overall look and shape, though (generic/simplistic).
What didn't you like about the trees?
I totally agree about the font, but that's the one he liked.
Had it been a paying gig, I definitely would have created something from scratch.
I think I had the most fun doing the surfboard shaped versions, but that idea got shot down pretty hard.