I would like to point you to two more videos that have been posted on youtube. The first shows how various UI elements can be dropped onto simple SketchUp models, in this case a chair, to turn it into a professional looking product sales tool.
The second shows how the further use of drag & drop Smart Objects can add real time post-processing effects - pen & ink, slate & chalk, water color etc - to models in just a few seconds. This one uses an architectural street scene and can be found at
Sorry for the delay in replying. Esperient Creator first appeared back in 2002 as Cosmos Creator - it was then acquired by Right Hemisphere wher it became Deep Creator and, early this year, we bought it out from RH. The original architect - Mike Bailey - has been involved throughout.