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I am a new member here and would like to introduce myself. I am CEO of Esperient, a Company that develops real time 3D authoring tools for visual computing applications.
Anyway, we have recently integrated our software (Esperient Creator) with SketchUp. This allows non-programmers to drag their SketchUp models into our software and then add (using simple drag and drop) animations, shaders, real-time shadow mapping, materials and a host of other features. The whole process takes just a few minutes and transforms a static model into an interactive application.
We have created a video that shows the process and this is available to view or download from http://www.esperient.com/videos/sketchup.wmv
I hope that this is of interest to you and look forward to any feedback
Cheers for now