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Autodesk Signs Agreement With Avid Technology to Acquire Softimage
Acquisition to Accelerate Autodesk's Games Strategy; Complements Digital Entertainment and Visual Communications Offering; Lets Artists Choose their Passion
SAN RAFAEL, Calif., Oct. 23 /PRNewswire-FirstCall/ -- Autodesk, Inc. (NASDAQ: ADSK) and Avid Technology, Inc. (NASDAQ: AVID), announced that they have signed a definitive agreement for Autodesk to acquire substantially all of the assets of Avid's Softimage business unit for approximately $35 million.
Softimage was founded in 1986 by Daniel Langlois and is headquartered in Montreal, Canada. Softimage develops 3D technology for the film, television and games markets. Its flagship product is SOFTIMAGE|XSI, an extensible 3D animation software solution used by leading media and entertainment companies, including Digital Domain, Ubisoft, SEGA Corporation, CAPCOM, Animal Logic and The Mill. Autodesk Media & Entertainment provides animation, visual effects, editing/finishing and color grading solutions for the 3D market, including entertainment and design industries.
"Softimage has been developing state-of-the-art 3D technology for more than 20 years, and its products are recognized as best-of-breed in the entertainment industry," said Marc Petit, senior vice president, Autodesk Media & Entertainment. "Upon the completion of this acquisition we will be adding Softimage technology and products to our portfolio, and welcoming one of the most talented teams in the industry to Autodesk Media & Entertainment. Both will help us accelerate the work of our Games Technology Group, as we build the next-generation of real-time, interactive 3D authoring tools for games, film and television."
Gary Greenfield, CEO and chairman of Avid Technology, added: "We are excited about what this transaction means for customers of Softimage. The Softimage 3D product line has performed well in the video games market, a sector where Autodesk has a track record of success. Autodesk will provide a great home for the business."
"No matter where you go, there you are."
Haha, I bought XSI 7 a few weeks back. This is going to be interesting. I love this program though.
Arghh, maya, mudbox and xsi. Even as a max user I don't want to see autodesk gobble up everything. I can't imagine they will keep developing all 3, something will have to go.
Wow, one day they will own everything.
Hooray for monopolies.
Next stop, Pixologic.
they already have mudbox...look out pixelogic.
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whats the point of owning everything, are they going to consolidate all the programs into one?
"Astronomy offers an aesthetic indulgence not duplicated in any other field. This is not an academic or hypothetical attraction and should require no apologies, for the beauty to be found in the skies has been universally appreciated for unrecorded centuries."
3dsmax and maya are becomming buggier and buggier (and they it's especially dramatic in case with maya since ver. 8, hello autodesk), and they're hopefully going to create a new killer application with a clean engine and set of features from all three.
but who knows, maybe they'll just keep milking all the three brands.
MotionBuilderStudioMayaXSI. I think I'll hold off on trying to learn all packages for a while..
I don't know how I feel about this.
I don't understand why Autodesk bought out Softimage, seeing as with Maya and 3DsMax they already own a good chunk of the market share.
Check out my sketchbook.
They may as well buy Sidefx and Maxon while they've got the chequebook out..
It also means that there is a smaller chance that an ex-competitor can hit them with something unexpected (feature wise).
Synergy of technology. The lowest levels of the software are invisible to the user and probably very similar to each other. That allows them to improve the software faster and stay ahead of the competition if they manage to integrate all the teams nicely. XSI has nice core technologies (build stay useful in the future) which could clean up some of the mess in their other software without people even knowing it. You (in very simplified terms) just end up buying the interface of choice as the low level technologies will probably end up being nearly the same; and a good argument for a nice upgrade.
Investment: The same reason that a family buys a house instead of renting for a lifetime. You pay a big chunk of money now to save money in the long term.
Branding: Someone mentioned above that XSI is getting more and more traction.
And 35 mil sounds small, it could be that Avid had some other reasons to sell besides the money.
lol "I'll fire that bitch that who wrote the viewport cube!"
we'll fuck their interfaces within months
so true, so it's not even funny, lol
Perhaps they were considering aggressive takeover but considering the market, it was cheaper just to buy them directly. I don't know.. we probably never will.