I am doing a project that requires info on how a game builds hype, how it advertises pre-launch, how it advertises launch, and how it continues attracting the masses post-launch.
Billboards (like GTA 4 had)
Why are games over-hyped so much? Is it just the way the public talks about certain features/designers of the game? Is the games studio something to do with it (like Blizzard for WoW when that came out)? Or even the franchise itself?
What do you think?
Any game designers here who have the insider info?