The World Is Not Enough

[jfrancis]

Here, as far as I can tell, is the real crest of the real Bond family:
http://www.houseofnames.com/coatofarms_details.asp?sId=&s=Bond
...and their actual motto is, "The World is not Enough"

[dogfood]

I think Ian Fleming put that in one of the early books.

[jfrancis]

I saw it in the George Lazenby one, In Her Majesty's Secret Service, and thought it was a fake crest they made for the movie. Turns out it's the actual crest.