Smashbox Ad Comps

[KChen]

Two page spread magazine comps for a make-up company's 2004 campagne. Kind of a odd job from my usual work, but I had a lot of fun doing these.
The ads (Photographed versions) should be out sometimes early this year :)

http://ww2.imagewiz.net/images/kchen/12991_Kchen_Smashbox_Comp2.jpg



http://ww2.imagewiz.net/images/kchen/12992_Kchen_Smashbox_Comp3.jpg



http://ww2.imagewiz.net/images/kchen/12993_Kchen_Smashbox_Comp1.jpg



http://ww2.imagewiz.net/images/kchen/12994_Kchen_Smashbox_Comp5.jpg



http://ww2.imagewiz.net/images/kchen/12995_Kchen_Smashbox_Comp4.jpg



Hope you will like them!

[jrr]

i like them, their name is funny though.

[mtw]

Cool. I like the mixing of focused and unfocused areas.

[tyboogie]

WOW--these are really well designed

so did you do these from photos--?? could you explain the context and purpose of these spreads?

you said comps so im assuming these are pre-photo'ed?


tyler

[Feng]

Kevin, these are beautiful! wow....!

-feng

[KChen]

Thanks!!

These were done for magazine ads and they are set-up so you can use them both as a two pages spread or crop them to make a single page composition.

http://ww2.imagewiz.net/images/kchen/13042_Comps_Singles.jpg

They were all done before the actual photo shoot. Their purpose is more for presentation reasons to help them pitch ideas for the campagne. It also serves the purpose of helping them plan for budget and see how many models to use and what materials, costume, sets to prepare.

Most likely the final ad will be quite different from these images. The comps serves as a spring board for more ideas from the creative director and photographer. It is also much easier to get budget and sell your idea if you have some visuals to accompany it.


The image was to convey the origin of the company, which is a photography studio. The owner want the ad to show the behind the scene activities from the set and also to sell the make up on the model's face.

Basicly it need a wide shot and a close-up shot at the same time. I try to cheat it by adding monitor showing close up details of the models face. I also tried medium and close up shots to give them some options to choose from.

I was trying to play with long exposures to illustrate the motions that goes on off camera on the set. It works well to establish focus and loose background details.

I also tried to show the model during breaks while the assistants help her with make-up & dress. Just trying to capture a nature off camera moment on the set.

One other idea is to stage from the model's POV. So the model became foreground and the set and photographer became background.

I have some reference looking at Peter Lindbergh's photography's for composition & set up. Other than that the figures and sets are all invented.

Hope this will help :)

[Oblio]

:bow:

Oblio
(Kevin fan)

[janni]

you made this day a happy day

your drawing, values and composition is all so genious... and i love how you designed the forgrounds and backgrounds in these and set focus on the models...

*speechless* :)

[Dan Milligan]

Kevin, These are wonderful examples from someone who can just out and out draw well. it does matter what the subject matter is I'm sure you could make it look and feel perfect. I love these.

much respect
Dan

[PhilHolland]

Ack! Two great posts by Kchen.

The best bit about these is the composition.
Really like the play of shadow in light going on here.

The fact that you focused the detail on the models also really helps to sell the idea.

Really nice stuff.

Btw, your figure work has really helped me.

Phil

[thomasaurus]

looks awesome, the varying textures keep me interested in every part!

:chug: to you master chen

[retro]

finally a new reason to get more depressed. these are absolutely beautiful!!

[el coro]

these are really great kchen! really nicely done. photoshop or painter? -c36

[KChen]

Thanks everyone for the kind words :)

Dan,
I been really digging your work and have been following your stuff ever since Thunderdome. Just want you to know I am really inspired by your work and crack up many times by your jokes :D Thanks.

El Coro,
Thanks man, These were all done in photoshop. My computer is too slow for painter :P