PDA

View Full Version : Levis concept designs


Seung Ho
October 3rd, 2003, 03:09 PM
Hi, long time no see. Been very busy at work, but here are two concept designs I did a while back. They are for Levis' commercial called "Car". They are very early concepts for post production/Visual FX/matte painting purposes more than anythng else, so the film crew shot the sequences in some kind of industrial area. It was interesting to work in this way, where the director and I could throw some ideas. The final product doesn't have this low tech look to it, but again, these are very early and done at a fast rate. I think I spent two or three days in total for both of them.

The "arena" you can see on the second picture was an idea of the final showdown that they liked. We had a lot of trouble of how the matte paintings would look like, but they ended up nice with a simple sky and a few buildings scattered around.

Enjoy...

http://henrik.cgcommunity.com/gallery/cgpainting/work/levis_01.jpg
http://henrik.cgcommunity.com/gallery/cgpainting/work/levis_02.jpg

fukifino
October 3rd, 2003, 03:17 PM
Haha, I've seen this commercial (at the movie theaters)! I usually dispise commercials but this one made me chuckle a bit. I didn't know what you were talking about until I saw that second picture, then I recognized it instantly.

Very cool stuff! :D

grinn
October 3rd, 2003, 04:12 PM
Yeah I have seen the commercial as well. In fact I searched on line for awhile trying to figure out what kind of car they had modified to make the one in the commercial, but I was unsuccesful. You did a great job.

Fisa
October 3rd, 2003, 05:21 PM
^^^ early 70s ranchero..... i love that commerical ;)

WildSpruceMoose
October 3rd, 2003, 05:40 PM
I think I know that add, its pretty damn sweet. Good job on these concepts here.

Loga4
October 3rd, 2003, 05:54 PM
Excellent work,Seung Ho!

Ron
October 19th, 2003, 05:31 PM
don't think i've see the commercial, but i love the concepts! nice mix of darks and lights.

ron

Rusty Red Robot
October 21st, 2003, 03:12 AM
That's cool! I like the concepts more than I do the commercial!

neble
October 21st, 2003, 10:07 PM
wow.

I especially like the first image. It's nice to see you left the lines in, and your sence of depth comes across very nicely. Too bad they didn't use it, I personally like the low tech look.

It kinda reminds me of some of the little towns and jungles in mexico.

strych9ine
October 21st, 2003, 10:35 PM
These are amazing... I absolutely love these. There is some great texture here. :chug:

scumble fish
October 21st, 2003, 11:24 PM
Very well executed......The line work over the color give both pieces a nice feel. Working both cool and warm shows you can handle any lighting condition!