Logos

[big_b_utah]

I have been recently been doing alot of logos for small businesses and I wanted to post a few to get peoples reactions and first impressions.

http://img.photobucket.com/albums/v307/big_b_utah/blackcard2.jpg

http://img.photobucket.com/albums/v307/big_b_utah/revisiedlogo2flat.jpg

http://img.photobucket.com/albums/v307/big_b_utah/coolheadcopy-1.jpg

http://img.photobucket.com/albums/v307/big_b_utah/Logo-1.jpg

[Jason Rainville]

Overall looks pretty good, but some of the scalability and readability of these are in question;

for every logo you make, reduce it to 1X1 inches and see if you can make it out. Logos don't need the name of the company in it, so keeping it seperate (to be added in later alongside it) means you can keep the text of the company name a readable size while changing the size of the logo, and also it means you have a logo that can work independantly of text. the strokes around the super-tech logo as well as the small-stroked eyes would peobably get lost in reduction. I think a pure sillhouette would work better for that particular one.

Another thing to look out for is greyscale versions of a logo. A lot of time on stationary it will be B&W. Greyscale these and see if anything gets lots. If some does, either punch up the values of certain elements or create a seperate B&W version for greyscale use.

[Cookiedough]

Hmm.. with Black Card entertainment, i think you can do more with the card. It's now a giant blob that attracts attention, but has nothing to offer. Making it smaller or adding a symbol in there might help.

Supertech: i'm hating the gradient. The font could use some work too, too bland atm. Perhaps you could add their name on his chest? Careful though, the Superman thing might get too close. Something also seems off on his chest, anatomywise.

Cool head: The blue of Cool is way too light. Make the bg slimmer, so it's a horizontal border and put the text in there. Again, check the font, too bland.

Wow Casual: Move the casual beneath wow. ATM it's crossing eachother very uncomfortably. It could be put beneath the line underlining WOW and rather be a rectangle than circle.

With all of these logo's, you need to work on fonts. The ones you have atm are not strong enough and too 'ordinary'. There are several books about this subject on the market, dig into one.

Also, you use too much space ineffectively. Watch your composition when doing these.

Finally: Keep in mind that a logo should be readable in B/W, greyscales too. So watch the contrast when doing these. I can imagine that Superman will get an all black cape when printed in b/w, and that might compete with the gradient.

[big_b_utah]

Thanks for the tips, I do try and keep the design simple so eaither large or small it will come out and people can tell what it is. And I never thought of useing the greyscale, but I will from now on. Thanks again.